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Positioning Framework

 

Evolution of the Study Queensland brand

At Study Queensland, we're evolving our brand to more clearly and more powerfully express what we do best: being the first port of call for anyone looking to study in Queensland, and enabling our partners to access an unrivalled wealth of support and resources to help them attract more students - and support them on their journey.
In other words, we seek to more firmly establish ourselves as Queensland's most trusted ‘enabler' brand for students AND stakeholders - one which facilitates student experiences, and which unifies, coordinates, filters, recommends and guides.
We've developed a positioning framework which sets out how the new brand will take its place in the world, and how it can and inspire and empower our valued partners. 
 

 

You can find it here

Evolution of the Study Queensland brand

Study Queensland Positioning Framework- Background Research

The Study Queensland Positioning Framework is based on extensive research and consultation with our valued stakeholders. 
We conducted a series of in-depth qualitative research groups and nationwide surveys that helped us discover what motivates students from other countries to choose Queensland, how they perceive our education offerings, and what they believe are the factors which most clearly differentiate Queensland as a study destination. We’re happy to share our research with you and welcome your feedback as we continue to shape our brand. 

Download research here

Study Queensland Positioning Framework- Background Research