Bachelor of Arts majoring in Advertising

Bond University Bond University

Course description

The Bachelor of Arts program encourages students to select combinations of subject areas and particular subjects that best suit their interests and career ambitions. It is a generalist program that offers you a choice of majors with the opportunity to either specialise in a particular area of study or to select complementary majors. Professional outcomes The Bachelor of Arts program provides students with not only a strong, but a broad set of skills essential to all professions no matter what the chosen career. Advertising The major comprises of six (6) subjects: Advertising Principles and Practice (ADVT11-100) (mandatory) Plus 5 subjects from the following: Design Communications (MMDE11-100) Internet Advertising (ADVT11-140) Direct Response and Writing for Advertising (ADVT12-200) Advertising Communications and Channel Planning (ADVT12-241) The Creative Process in Advertising and Marketing Communication (ADVT12-242) Advertising, Brand Image and Cultural Space (ADVT13-101) Advertising Art Direction (ADVT13-308) Integrated Marketing Communication (ADVT13-322) Advertising Internship (ADVT13-350)

  • Start date 14-MAY-2018,10-SEP-2018,14-JAN-2019
  • Duration 6 semesters (2 years)
  • International Cost AUD $53736 per year
  • Qualification Bachelor degree
  • Study mode Full time