Master of Marketing/Master of International Tourism and Hospitality Management

Griffith University Southbank Campus

Course description

This program is scheduled to commence in Trimester 2-2018. The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles. You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context. The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. A highlight of this program is the integration of theory and practical application throughout your study. My career opportunities Marketing You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors. International Tourism and Hospitality Management You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You will also find opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.

  • Start date 09-JUL-2018,25-FEB-2019,08-JUL-2019
  • Duration 2 years
  • International Cost AUD $29500 per year
  • Qualification Master degree
  • Study mode Full time