Master of Business (Strategic Advertising)

Queensland University of Technology (QUT) Queensland University of Technology

Course description

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research. QUT's Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience. Why choose this course? This course is designed to extend your real-world strategic advertising knowledge and skills. The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising. In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts. Career outcomes As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter. Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

  • Start date 23-JUL-2018
  • Duration 1.5 years (Business and related discipline graduates), 2 years (All other graduates)
  • International Cost AUD $30400 per year
  • Qualification Master degree
  • Study mode Full time